It's no secret. The technology we trust spies on us. Not in the spooky big brother kind of way - more like...keywords. If I private message my friend that I have a taste for Double Stuffed Oreo Cookies made by furry pets wearing gloves, amazingly an ad for Double Stuffed Oreo Cookies made by furry pets wearing gloves appears on my computer screen and even supplies me with a 20% off coupon in my inbox. Coincidence? Maybe you see it that way. In reality, the marketers are simply reading what you typed and selling to that product or service you desire. Highly effective but expensive nonetheless.
My problem isn't that big business can harness technology which can gather data to better sell me products and services that I want, as long as there are limits to the snooping. My problem is with the fact that as a small business owner this wonderful consumer data gathering tool is only available to big companies with deep pockets. You've got to pay to play. But what if your business survival depended on you playing a game you couldn't afford? If you thought the consumer marketing playing field was uneven before between big and small, sweetheart-you ain't seen nothing yet! #DigitalAd #Marketing #Verizon #Snooping #Keywords #BraveNewWorld #ChitChat #SmallBiz #BigBiz
Antoine Miller is a telecom professional with over a decade of cable, voice and data experience. Miller shares his most useful tips and experience with individuals looking to save money and get the best value from their cable, phone and internet service.